Qasas Multimedia International

James A. Lumpkin, III aka StJamesIII (or just Jimmy)

I’m James A. Lumpkin III, professionally known as St James III (or just Jimmy). I’m a Washington, D.C. based digital developer, creative technologist, and multimedia producer with nearly three decades of experience at the intersection of web technology, media, and culture.

QASAS began as a creative outlet and evolved into a full-service digital studio long before “digital-first” became a buzzword.

Early Web Pioneer Roots

My introduction to the web dates back to 1994, prior to the commercial explosion of the internet in the United States. At the time, my mother worked for U.S. Senator Ted Kennedy, who became the first member of Congress to launch an official website. Seeing the internet used as a public-facing communication tool, combined with emerging coverage in early tech publications, sparked my interest in what would become a lifelong discipline.

Screen cap of Senator Kennedy’s homepage -1994

Shortly thereafter, publications like VIBE Magazine began establishing an online presence. Inspired, I started building web pages independently and became involved in early online community engagement, including informally moderating Vibe Magazine chat sessions that introduced artists, producers, and media figures to the internet for the first time.

My mother Sandra E. Lumpkin, Senator Ted Kennedy and a screen cap of the VIBE Magazine website. – 1995

EZ Street, Jay-Z and Qasas owner StJamesIII at the WPGC 95.5 FM studios. – 2003

From Urban Radio to National Media

In 1996, I began developing websites professionally. My first client was Washington, D.C. radio personality EZ Street, for whom I created the first website for a mainstream Black Radio DJ in the local market. That collaboration continues to this day.

Through that work, we also helped pioneer early live internet streaming in urban radio only months after ESPN SportsZone streamed the first live radio broadcast online. Artists participating in these early streams included Jay-Z, Montell Jordan, The LOX and Ma$e, at a time when the medium itself was still experimental.

As word spread, I went on to develop websites and digital assets for much of the on-air lineup at 93.9 WKYS-FM, including nationally syndicated radio host and filmmaker Russ Parr, another long-standing collaborator.

This period marked the beginning of my work with high-profile clients after forming a professional association with Priscilla Clarke of Clarke & Associates, where I served as one of the firm’s associates.

Through that relationship, I began providing creative and digital services for a range of prominent clients and organizations, a professional association that continues to this day, including Shaquille O’Neal, Robert Townsend, The O’Jays, The Congressional Black Caucus Foundation, and the Greater Washington Urban League, among others across music, film, sports, and television.

A comprehensive showcase of this archived work will be available in the Legacy Projects section of this site launching Summer 2026.

TV / Film legend Robert Townsend and Qasas owner StJamesIII  -2004

Present-Day Focus

Today, QASAS operates as a modern digital and creative studio focused on:

  • Web development and platform architecture (Drupal, WordPress, modern front-end workflows)
  • AI-assisted creative and development workflows
  • Multimedia production (video, motion graphics, post-production)
  • Brand systems and digital storytelling
  • AI Engineering
  • Consulting for media, creators, nonprofits, and emerging ventures

While I’ve worked with celebrities and national brands, QASAS has always been equally committed to supporting startups, nonprofits, independent creators, and individuals who want serious, professional digital execution.

Comic legend Kevin Hart and Qasas owner StJamesIII  -2017

Philosophy

I bring the same level of care, strategy, and technical rigor to every project, whether it’s a large-scale web platform or a focused single-page digital presence. No project is too small to be done correctly.

If you’re looking for experience, perspective, and execution that spans the entire evolution of the modern web, you’re in the right place.

My Current Tools of the Trade

Software
Adobe Cloud Suite [Photoshop, Illustrator, Premiere Pro, After Effects], Visual Studio Code, Notepad++, Davinci Resolve, Pro Tools, Cubase, Microsoft Office, Android Studio, XCode, AI Tools

Content Management Systems
WordPress, Drupal, Sharepoint, Power Apps

Languages
HTML5, Javascript, JQuery, CSS3, PHP, XML, React, Typescript, Python, Flask, Keras, RAG, LangChain, Django

Equipment
BlackMagic Pyxis 12K Cinema Camera, BlackMagic Pocket Cinema 6K Pro, BlackMagic Ursa Mini 4.6K G1, Full compliment of lighting equipment and backdrops including green screen.

Certifications

Qasas Multimedia International, LLC

Pursuant to Title 29, Chapter 10 of the District of Columbia Code (the D.C. Limited Liability Company Act of 1994), The Company, which is called Qasas Multimedia International LLC, was formed on April 8 2007 and has adopted the legal form of “Limited Liability Corporation”, governed by current and future legislative and regulatory provisions set forth by the District of Columbia’s Department of Consumer & Regulatory Affairs and The United States Federal Government. “Qasas Multimedia” began operation as a sole proprietorship in 1996 providing web development and graphic services to entertainment, non-profit organizations, sports clients and other private sector clients and consumers.

Qasas Multimedia International currently offers its services to all private sector businesses and individuals.

Qasas Multimedia International, LLC is solely owned by James A. Lumpkin III.

(Pending) Click here for a PDF copy of Qasas Multimedia International’s Business License.